YOU’RE CHOSEN

“You have not chosen Me, but I have chosen you and I have appointed
and placed and purposefully planted you…”-John 15:16

Don’t be fooled. God (your Creator) has endowed you with gifts and a unique purpose. Crowned & Chosen Co. exists to empower women to embrace their God-given identity, walk boldly in their divine calling, and live with confidence in their purpose and destiny. We help women see themselves as God does—chosen, loved, and destined for greatness. The Word of God teaches us that our worthiness is not based on what we do but on what Christ has done. His sacrifice removes our sins, makes us righteous, and welcomes us into God’s family. We believe every individual is uniquely called, divinely designed, and destined to walk in purpose and authority. Rooted in faith and inspired by the journey of becoming, our brand serves as a reminder that you are not only chosen by God—but crowned to reflect His glory.

We are more than a brand. We’re a movement—empowering individuals to embrace their identity, rise in confidence, and live boldly in alignment with their calling. We offer faith-based resources, speaking & teaching engagements, community experiences and inspirational merch.

Crowned With Purpose, Chosen By God.

“But you are a chosen generation, a royal priesthood, a holy nation,
His own special people…”

As we go through life, oftentimes, the struggle comes in truly embracing the value that God has already placed on our lives. Whether you're in a season of preparation, transformation, or elevation—we’re here to walk with you, celebrate you, and remind you who you are. We believe that it’s imperative that we not only embrace God’s purpose for ourselves but that we disconnect from whatever and whoever we need to position ourselves so that we can encourage others to do the same.

Our Mission

To inspire faith-filled individuals to embrace their royal identity through bold, meaningful apparel, media, and messages rooted in biblical truth.

Our Vision

To see a generation awakened to their divine identity—walking confidently in purpose, impact, and spiritual authority.

Our Approach

Listen in to the C&C Co. Podcast!

Meet The Founder

Dr. Tiara Cloud, founder of Crowned & Chosen Co., is a Christian Ministry leader, speaker, identity coach, and author with over 15 years experience serving in ministry. She has faithfully served in both leadership and support roles, giving her a unique ability to blend spiritual insight with organizational leadership and creative strategy. Her background in strategic communications, paired with hands-on ministry leadership, equips her to bridge divine revelation with practical, effective execution.

Dr. Cloud also serves as an adjunct instructor in a small business development program, where she mentors entrepreneurs through the process of building sustainable, purpose-filled Kingdom businesses. She is the owner and creative director of Anayah Graphics—a unique solution for high-quality digital and print design, strategic branding consulting, and effective social media management. She holds a Doctorate and Master’s degree in Christian Ministry, a Master’s in Strategic Communications, and a Bachelor’s degree in Graphic Arts. She is the author of the book Cracked Mirrors: Allowing God to Destroy Any Negative Self-Images In Your Life—a transformational guide to rejecting distorted self-images and embracing true identity through God’s truth. She is an avid coffee drinker and an exceptionally-happy daughter, sister, friend, and a proud auntie of three.

With over 20 years of expertise in brand development and design and over 15 years serving in a ministry, Dr. Cloud combines her creative talents with her passion for ministry to help women experience holistic transformation. Through biblically-rooted teaching and healing-centered mentorship, she empowers women to heal from the past, rediscover their identity in Christ, and step fully into their God-given assignment.